Estee Soto has focused her expertise on selling luxury properties and new constructions, promoting only the best residences in the world located in Florida. Estee is also a social media guru, so she decides to found her company TagCrush LLC, a digital marketing specialist firm. The knowledge provided in social media promotion and online marketing has been an advantage for all her agents.

She was a creative instructor at Apple, taught graphic design at the University of Caracas in Venezuela and has led the design department of many corporate companies. She has a master's degree in graphic design, with a specialty in brand management and corporate image management. She has worked in a wide range of design areas such as catalogs, magazines, stationery, websites, and social media management.

She believes in the value of sharing her own experiences and what she has learned from others. Estee has taught over 2000 agents about social media and online marketing at Gold Coast Schools in the "Sales Course" in Spanish for over 3 years, and has made her known to a large network of active agents in Florida.

She personifies integrity, energy, and creative service in every detail. Her 5 main real estate rules are commitment, integrity, passion, professionalism, and success.